101 Design Methods : A Structured Approach for Driving Innovation in Your Organization (9781118083468)

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Product details

• Format Paperback | 336 pages
• Dimensions 192 x 234 x 16mm | 682g
• Publication date 23 Oct 2012
• Publisher John Wiley & Sons Inc
• Publication City/Country New York, United States
• Language English
• Edition Statement Original
• Illustrations note Illustrations
• ISBN10 1118083466
• ISBN13 9781118083468
• Bestsellers rank 7,303

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